Category: Uncategorized
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Your leads are fine. The promise is breaking three steps later.
When leads stop converting the meeting is always about the leads. Matt Tyner on why marketing writes the cheque and operations cashes it.
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Referral is a channel. Treat it like one.
One founder built a four and a half year business entirely on referrals. An agency grew 200% the same way. So why does nobody put a process behind it?