Category: SEO & AI Visibility
Search engine optimization and getting found in AI answers — SEO, GEO, AEO, and LLM visibility.
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Cite Sources, Get Cited: The Verification Loop
Drew Dorenfest explains how crawlers verify your claims against the sources you name – and why that decides whether a model quotes you.
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Relevance Beats Authority Metrics
Bradley Benner and Kristiyan Yankov agree from different angles: judge a link on relevance and verify everything. What that changes in practice.
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Authority Is What Others Say About You
In an AI-mediated search world, you don’t win by publishing more about yourself. You win by being talked about — accurately, everywhere.
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Digital Marketing in the Age of LLMs
ChatGPT, Gemini and AI Overviews are the new front door to your business. Winning that door isn’t a new discipline — it’s the old one, done more rigorously.
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SEO Isn’t Dead — It Just Has More Moving Parts
Every algorithm update spawns the same eulogy. Here’s what actually still works in search — the fundamentals didn’t leave, they just got company.